Eric Ford

I love helping people pursue their passions and achieve their specific vision of financial independence. Building relationships, helping others envision and create their plans, and then seeing those plans come to life over time are what drives me every day to bring my best to those we serve.

I attended Taylor University and graduated Cum Laude in 2006 with a degree in business administration. Shortly after college, I partnered with my father, Steve, at WealthCare Partners. I saw the profoundly positive impact that could made on others lives by the guidance provided as an advisor and knew I wanted to help people in achieving financial freedom. To further my knowledge and provide more value to the families we serve, I obtained the CERTIFIED FINANCIAL PLANNER™ certification in 2010.

Much of my passion for excellence was instilled through the game of basketball. I earned a full-ride athletic scholarship, resulting in numerous accolades, including Third All-Time leading scorer in Taylor history, two-time Conference Player of the Year, 3-Time All-American, first player in Taylor history to be named 1st team All-American, and four consecutive National Tournament appearances. I had the privilege of Taylor University honoring these accomplishments with an induction into their Athletic Hall of Fame in 2012.

I’m married to my beautiful wife, Wesley and am the proud father of my sons, Crew and Maverick. My passion of sports continues and I love sharing these passions with my boys, both playing and watching. When not on a court or ball field, I enjoy spending time relaxing at home with family by watching movies, playing board games, and going on walks or bike rides. As a family, we also enjoy being adventurous by spending time outdoors and traveling. My faith is also a major part of my life, and myself, Wesley, Crew and Maverick are active members at Connection Pointe Christian Church.